- Instructor
About
Dr. Nour El-Deen El-Serougy is a highly respected figure in the real estate industry and has been awarded the title of “Eagle of Real Estate” for his active role in shaping Egypt’s and GCC 2030 real estate vision.
Experience
Dr. El-Serougy is an Associate Professor and holds a PhD in marketing and digital transformation, with a focus on the real estate industry and real estate marketing. He teaches at the American University in Cairo (AUC) and MSA Modern Science and Arts University in partnership with Greenwich University. He is a member of several prestigious organizations including the FIABCI Emirates Chapter, American Marketing Association, and Arab Marketing Association. He is also a member of the Global Ambassadors of Sustainability (GAoS) and an ambassador for the American Market Culture Academy for customer centricity culture, working to promote customer experience in North Africa and the Middle East. Dr. El-Serougy is the CEO and founding partner of HRE Properties Egypt and managing partner in Brandbourne UK/MENA, a digital transformation company specializing in real estate digital transformation. He is also the creator of the RED model (Real Estate Digital Model), which has proven successful in boosting sales for many property developers and brokers. He has received numerous awards and accolades, including the 2019 Gulf Real Estate Award and being recognized as an internationally influential real estate marketing consultant in countries such as Egypt, UAE, Bahrain, Oman, Turkey, UK, France, and Montenegro. He is also a judge for many international business leadership awards. Dr. El-Serougy’s expertise and contributions to the real estate industry make him a highly sought-after consultant and thought leader.
